Don’t take it personally, but personal branding really isn’t about you.
Instead, it’s about them — the people you’re trying to reach. Specifically, it’s about why all those potential customers, clients and employers need to know about you.
“Effective personal brands convey the value that you bring to others and exactly what they are going to get out of a relationship with you,” personal branding specialist Rebecca Rapple explains in a Business 2 Community post.
But here’s where you come in: It’s UP to you to make sure you’re effectively communicating the characteristics of your personal brand.
That’s where most people can use a little help.
“Everyone has a personal brand, whether they acknowledge it or not,” Devin Hughes adds in a separate Business 2 Community post. Don’t believe it? Try Googling yourself, he suggests, and see what comes up about you.
As you work to shape your brand, Rapple suggests asking yourself three general questions:
1.) Who is your audience? And how will you connect with them?
2.) How can you help them? Start by identifying what they need. Then picture how your involvement could improve their situation.
3.) What makes you different? Is it your personality? Your past successes? Your ideas?
They’re critical questions — and there are more.
We can help you get the answers right. Contact us … because for us, it IS all about you.
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