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	<title>Robyn Mather</title>
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	<link>http://robynmather.com</link>
	<description>Entrepreneur Business Consultant &#124; Online Marketing &#124; Speaker</description>
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		<title>Why Include a Call To Action in Everything you Write?</title>
		<link>http://robynmather.com/2013/06/why-include-a-call-to-action-in-everything-you-write/</link>
		<comments>http://robynmather.com/2013/06/why-include-a-call-to-action-in-everything-you-write/#comments</comments>
		<pubDate>Wed, 12 Jun 2013 05:37:57 +0000</pubDate>
		<dc:creator>Robyn Mather</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[General News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing message]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[success tips]]></category>

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		<description><![CDATA[You might think it&#8217;s obvious what a person should do once they&#8217;ve read your article or post. However, you&#8217;d be surprised. Without a call to action that specifically tells people what to do next, most people will just click away. Where Do You Use a CTA? In a sales message your call to action is [...]]]></description>
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		<title>5 Common Copywriting Mistakes and How to Avoid Them</title>
		<link>http://robynmather.com/2013/05/5-common-copywriting-mistakes-and-how-to-avoid-them/</link>
		<comments>http://robynmather.com/2013/05/5-common-copywriting-mistakes-and-how-to-avoid-them/#comments</comments>
		<pubDate>Sat, 04 May 2013 06:50:27 +0000</pubDate>
		<dc:creator>Robyn Mather</dc:creator>
				<category><![CDATA[General News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://robynmather.com/?p=763</guid>
		<description><![CDATA[Below are some of the most common copywriting mistakes I see business owners make plus simple ways to avoid them. &#160; 1. Skip the jargon, please Complicated words and clever cryptic phrases can really kill your copy. When most people visit websites they do not want to have to work hard to understand what they [...]]]></description>
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		<title>Marketing Tip: Quick &amp; easy audio content with audioBoo</title>
		<link>http://robynmather.com/2013/04/marketing-tip-quick-easy-audio-content-with-audioboo/</link>
		<comments>http://robynmather.com/2013/04/marketing-tip-quick-easy-audio-content-with-audioboo/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 19:25:10 +0000</pubDate>
		<dc:creator>Robyn Mather</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tech Tips]]></category>

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		<description><![CDATA[listen to &#x2018;Marketing tip: Create audio content&#x2019; on Audioboo]]></description>
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		<title>Email Marketing Etiquette Dos and Don&#8217;ts &#124; Skadeedle via Visual.ly</title>
		<link>http://robynmather.com/2013/04/email-marketing-etiquette-dos-and-donts-skadeedle-via-visual-ly/</link>
		<comments>http://robynmather.com/2013/04/email-marketing-etiquette-dos-and-donts-skadeedle-via-visual-ly/#comments</comments>
		<pubDate>Tue, 02 Apr 2013 13:04:58 +0000</pubDate>
		<dc:creator>Robyn Mather</dc:creator>
				<category><![CDATA[General News]]></category>

		<guid isPermaLink="false">http://robynmather.com/?p=1179</guid>
		<description><![CDATA[See on Scoop.it &#8211; Modern Marketing Tips Ready to get your email marketing etiquette on? Follow these tips from Skadeedle. Robyn Mather&#8216;s insight: Important to go back to basics every now and then. This infographic does the trick and outlines email marketing etiquette in a nice visual way. How many of the do&#8217;s &#38; dont&#8217;s [...]]]></description>
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		<title>3 Reasons Why Linkedin Is More Than Social Media? &#8211; Business 2 Community</title>
		<link>http://robynmather.com/2013/01/3-reasons-why-linkedin-is-more-than-social-media-business-2-community/</link>
		<comments>http://robynmather.com/2013/01/3-reasons-why-linkedin-is-more-than-social-media-business-2-community/#comments</comments>
		<pubDate>Mon, 28 Jan 2013 22:49:07 +0000</pubDate>
		<dc:creator>Robyn Mather</dc:creator>
				<category><![CDATA[General News]]></category>

		<guid isPermaLink="false">http://robynmather.com/?p=1171</guid>
		<description><![CDATA[See on Scoop.it &#8211; A Social State of Mind Business 2 Community 3 Reasons Why Linkedin Is More Than Social Media? Robyn Mather&#8216;s insight: I&#8217;m guilty of not spending quality time inside Linkedin. But this article positions why it deserves more of my attention. &#34;Linkedin is not really social media. In fact, it is more [...]]]></description>
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		<title>Celebrate, honor &amp; power up before creating your 2013 marketing plan</title>
		<link>http://robynmather.com/2012/12/celebrate-honor-power-up-before-creating-your-2013-marketing-plan/</link>
		<comments>http://robynmather.com/2012/12/celebrate-honor-power-up-before-creating-your-2013-marketing-plan/#comments</comments>
		<pubDate>Wed, 12 Dec 2012 18:34:08 +0000</pubDate>
		<dc:creator>Robyn Mather</dc:creator>
				<category><![CDATA[General News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Success Tips]]></category>

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		<title>Social Media and Content Marketing &#124; Predictions for 2013</title>
		<link>http://robynmather.com/2012/12/social-media-and-content-marketing-predictions-for-2013/</link>
		<comments>http://robynmather.com/2012/12/social-media-and-content-marketing-predictions-for-2013/#comments</comments>
		<pubDate>Mon, 03 Dec 2012 15:33:18 +0000</pubDate>
		<dc:creator>Robyn Mather</dc:creator>
				<category><![CDATA[General News]]></category>

		<guid isPermaLink="false">http://robynmather.com/?p=1131</guid>
		<description><![CDATA[See on Scoop.it &#8211; A Social State of Mind &#160; There is no better way to start off December than to look ahead to next year. With that, we share our Social Media and Content Marketing Predictions for 2013. &#160; See on contentmarketinginstitute.com Photo Credit]]></description>
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		<title>Have We Lost The Art Of Storytelling In Marketing?</title>
		<link>http://robynmather.com/2012/11/have-we-lost-the-art-of-storytelling-in-marketing/</link>
		<comments>http://robynmather.com/2012/11/have-we-lost-the-art-of-storytelling-in-marketing/#comments</comments>
		<pubDate>Fri, 09 Nov 2012 17:10:44 +0000</pubDate>
		<dc:creator>Robyn Mather</dc:creator>
				<category><![CDATA[General News]]></category>

		<guid isPermaLink="false">http://robynmather.com/?p=1129</guid>
		<description><![CDATA[See on Scoop.it &#8211; A Social State of Mind &#34;As the buzz about content marketing, social media and all things digital continues to rise, one of the catch phrases that gets a lot of attention is&#160;storytelling in marketing. We afford it incredible lip service but do we actually practice it?&#34; Hmmmm &#8212; good question. Here [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2 Tools to Add to Your Marketing Arsenal</title>
		<link>http://robynmather.com/2012/10/2-tools-to-add-to-your-marketing-arsenal/</link>
		<comments>http://robynmather.com/2012/10/2-tools-to-add-to-your-marketing-arsenal/#comments</comments>
		<pubDate>Fri, 19 Oct 2012 16:39:36 +0000</pubDate>
		<dc:creator>Robyn Mather</dc:creator>
				<category><![CDATA[General News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Success Tips]]></category>

		<guid isPermaLink="false">http://robynmather.com/?p=1091</guid>
		<description><![CDATA[Every business needs to know how to use Google alerts even if you only follow your business name online. The web is very noisy and alerts will help keep you notified when your business, your competitors or certain keywords are mentioned. &#160; &#160; &#160; What is it? Limitless. Google Alerts sends you email updates on [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Are You a Time-Starved Communicator?</title>
		<link>http://robynmather.com/2012/07/are-you-a-time-starved-communicator/</link>
		<comments>http://robynmather.com/2012/07/are-you-a-time-starved-communicator/#comments</comments>
		<pubDate>Sat, 28 Jul 2012 13:00:54 +0000</pubDate>
		<dc:creator>Robyn Mather</dc:creator>
				<category><![CDATA[General News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Success Tips]]></category>
		<category><![CDATA[being social]]></category>
		<category><![CDATA[communicate effectively]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[productivitiy]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://robynmather.com/?p=641</guid>
		<description><![CDATA[Even though we live in an age with more communication tools than ever (Facebook, email, Twitter, texting), we are not necessarily more connected with the people around us. &#160;Many of us yearn to be more connected with our loved ones and friends. &#160;In addition, we long for more effective and efficient communication in the workplace. [...]]]></description>
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